About Us

FiveSAR, a dynamic and forward-thinking startup, emerged on the retail horizon of Saudi Arabia with a bold vision — to revolutionize the retail landscape in the Kingdom. From its humble beginnings, FiveSAR set out on a journey to democratize access to a wide array of top-notch products, all priced at an incredibly affordable Five Riyals.

Mission

FiveSAR’s Inception and Ideals

At its inception, FiveSAR was fueled by a strong sense of purpose and a commitment to certain ideals. This startup was born out of the desire to provide customers with more than just products. It aimed to deliver an experience that was rooted in quality, affordability, and accessibility.

Affordable Shopping at FiveSAR

One of the fundamental pillars of FiveSAR’s ethos is the concept of affordability. Five Riyals is not just a price point; it’s a promise. Customers at FiveSAR can explore a diverse range of high-quality products, all neatly priced at Five Riyals. This not only makes shopping a delightful experience but also aligns with the everyday needs of the customer.

Vision

Challenging Norms: FiveSAR’s Approach

FiveSAR isn’t just a retail venture; it’s a movement that challenges the established norms in the retail industry. The vision behind FiveSAR is to provide customers with an unbeatable shopping experience while breaking the traditional barriers of cost and quality. This means that every time a customer shops at FiveSAR, they are embracing a new standard of retail.

Expanding Footprint: Future of FiveSAR

Looking ahead, FiveSAR envisions itself as a pioneer in reshaping the retail sector. The ambition is to be synonymous with affordability and convenience for families and individuals across Saudi Arabia. The journey involves expanding the footprint, making FiveSAR a household name associated with unparalleled value and reliability.

Management Team

The management team of FiveSAR comprises a group of highly skilled and dedicated professionals who bring a wealth of experience and expertise to drive the company’s success.

Leading the team is Dr. Majed Bindufrah (DMB), the Chief Executive Officer (CEO) and Founder of FiveSAR. With extensive management experience across various industries, including hospitality, Dr. Majed plays a pivotal role in shaping the company’s vision and strategic direction. He is responsible for making crucial decisions, cultivating the company’s culture, and ensuring overall business growth and success. As a testament to his commitment, Dr. Majed also generously grants shares to his partners, further aligning their interests with the company’s goals.  

Mr. Adrian Bacay (AEB), as the Head of Product and Design and Co-founder, plays a vital role in the development and execution of FiveSAR’s digital platform, products, and services. Adrian’s expertise lies in creating intuitive and engaging user experiences, managing platform operations, and aligning product offerings with market demand and customer preferences. During the initial stage of the platform, Adrian will also lead the project management group, ensuring seamless execution and timely delivery. 

With a strong focus on maximizing brand awareness and driving traffic to the FiveSAR Worldwide platform, the team has a dedicated Digital Marketer. This individual works closely with Adrian Bacay to develop and implement data-driven marketing strategies. Their responsibilities encompass managing SEO, content marketing, social media, email marketing, and performance analysis. The Digital Marketer’s role is instrumental in bolstering the company’s online presence and achieving online success. 

Overseeing exceptional customer experiences and ensuring smooth operations is the responsibility of the Head of Customer Experience and Fulfillment. This role involves managing customer inquiries, providing prompt and accurate support, overseeing fulfillment operations, and collaborating closely with the Digital Marketer and Adrian Bacay to enhance the overall user experience and product offerings. By prioritizing customer satisfaction at every stage of the customer journey, the Head of Customer Experience and Fulfillment plays a pivotal role in the company’s growth and success.